A self-taught visual storyteller with a passion for art, craft, and Lego-building (proudly). My 13-year journey started in Cairo at The Hub, then Impact BBDO in Cairo and Dubai, followed by And Us. Now in entertainment at Yango Play, I’ve crafted global and regional award-winning campaigns across telco, finance, FMCG, and tech. A jury member at The One Show 2025, The Webby Awards 2025, and New York Festivals 2024, I create stories that connect, celebrate culture, and inspire.