Antonio Nunez (he/his)

*SCPF is a WPP creative boutique working in the WT orbit. Offices in the USA, LATAM, and Europe. Multicultural-U.S. Hispanic marketing is part of our offer. Responsible for hiring, training, and leading the strategy teams in the NYC, Miami, Mexico, Colombia, and DR offices. Reporting to CEO and founder. Major US General Market clients: Unilever (Caress), Revlon (Almay, Mitchum, ColorSilk, Cutex), Dannon (Oikos, L&F), FinnAir, Albizu University, United Way. Major US Multicultural clients: Johnson & Johnson (Tylenol, Listerine, Zyrtec), Anheuser-Busch InBev (Bud Light Sponsorships, Estrella Jalisco). Major Clients LATAM offices: HSBC Bank, Shell, Pernod Ricard, The Coca Cola Company, Bimbo, Home Depot. NB won since 2016: Bud Light, BHD Leon, Shell, Pernod Ricard, Albizu University, Home Depot.

A 400+ people office, with B2B clients. Also, a KC and SC Johnson accounts global headquarter. Led a team of 30+ strategists, reporting to the CEO. Helped win iconic brands in the beer and spirits category.
Major clients: Miller-Coors (Fortune), Beam Suntory (Pinnacle vodka, Midori melon liquor), Constellation Brands (Corona Light, Modelo Especial, and Modelo Negra beers), SC Johnson (Glade, Scrubbing Bubbles, Pledge, Kiwi), Kimberly-Clark, CDW, Unilever (Dove, Suave), Sargento, Cintas, Grainger, BP, Zebra. New business won since September 2014: Corona Light, Modelo, Midori, Jimmy Dean.

Spanish Agency Board Member. Also worked as interim CEO of the 150+ people shop. After working for Danone in several European markets, I worked as part of the Worldwide Global Strategy Committee, consulting for offices and new businesses in different countries, reporting to the Worldwide Director of Strategic Planning. I was part of the team that launched "Lovemarks", the agency's global positioning.
Major clients at European level: The Danone Group, VISA, Toyota, Groupe Bel, Sony consumer electronics, Pepe Jeans, Monster.com, Dufry´s and Aldeasa duty-free, Mexican Tourism Board.
Italian market: Galbani and Renault. Spanish market: ACNUR, Carrefour, General Mills (Old El Paso, Gigante Verde), Pernod Ricard (Havana Club rum), P&G (Pampers, Olay, Sunny Delight), elmundo.es, Red Cross, Amnesty International. Portuguese market: PT, Sapo.pt
Countries: UK, France, Germany, Italy, Spain, Mexico, Greece, Czech Republic, Portugal, and Algeria.

A 150+ people shop with the top 5 Hispanic publicly traded companies as clients. Injected PR chops and an integrated approach to clients' stakeholders, resulting in winning, or retaining, iconic public companies accounts, mergers, and IPO's campaigns. Reported to the CEO. Major clients: Telefónica, Movistar, CaixaBank, LATAM Airline Group, Iberdrola, BBVA Bank, FIBA, Fnac, Mahou-San Miguel beers, Atento, Viacom/Paramount, Telepizza, and Ernst&Young.

Created a narrative consultancy firm by integrating under one roof three different marketing disciplines: corporate, internal, and brand communications. Recruited partners in Brazil, Mexico, and Spain. Company and clients later folded into Young & Rubicam Spain (except political communication clients).
Major clients: Political candidates and parties, The World Bank, Novartis, Danone/Dannon Groupe, McDonald´s, Sanofi-Aventis, PwC, Repsol YPF, Telefónica I+D, Osborne, Grupo BBVA, GMAT, ESADE Business School, HP, Acciona, Servier.
Countries: UK, Brazil, Mexico, Portugal, Spain, Dominican Republic.

Helped to launch the Miami and Lisbon offices, winning the first Multicultural, US-based client (Subway). Responsible for the DIAGEO´s whiskeys global account strategy. Agency Board Member.
Most relevant international clients: Diageo (J&B, Buchanan´s, Whyte&Mackay whiskeys, worldwide), Subway (US Hispanic market), BMW (International projects), IKEA (International Projects), Gallina Blanca (International projects), Vodafone (Spain and European projects), ENDESA, Dr. Brandt (U.S.), elpais.com.
Countries: Global, US, Mexico, Spain, Portugal

An integrated 200+ people shop between Madrid and Barcelona, with the Danone Group and Renault-Citröen as key clients. Responsible for The Dannon Group account strategy. Reported to the CEO.
Major international clients: Dannon Group (LU biscuits, Font Vella-Evian mineral waters, Bledina baby food, La Familia/Ardilla pasta), Reckitt Benckiser (Woolite, Veet, Nenuco), Renault, Citröen, L'Oréal, MSD.
Countries: Spain, France.