About me
I am a versatile creative professional with over 15 years of experience and a diverse background in creative leadership, copywriting, storytelling, brand development, and account strategy for clients in finance, automotive, technology, entertainment, and health care.
AWARDS
• D&AD
Yellow: Digital Design
• Clio Awards
Bronze: Product Design; Branded Content
• Effie
Gold: Positive impact
• Cannes Lions
Silver: Mobile
Bronze: Brand Experience & Activation; Sustainable Development Goals; Design
• Amauta Awards | The Best of Latin America
• ABEMD Awards | Brazilian Direct Marketing Association
Gold: Sales
Silver: Lead Generation; Sales
Bronze: Lead Generation
• Correios Awards | Post Office Direct Marketing
Skills
Languages
- Portuguese - Native
- English - Pro
- Spanish - Pro
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Senior Copywriter
JPMorgan Chase & Co
United States
December 2021 - Present (2 years 11 months)
Global Creative
Tower 28
United States
September 2019 - Present (5 years 2 months)
Copywriting and creative global consulting in English and Portuguese to Facebook and Google.
Developing campaigns, creating creative concepts, and writing to different platforms, products
and targets of Santander Bank, SuperGet, Unidas, Getnet, Huawei, Nextel, Toddy, Anhembi Morumbi.
and targets of Santander Bank, SuperGet, Unidas, Getnet, Huawei, Nextel, Toddy, Anhembi Morumbi.
Creative and Strategic Copywriter
CODE
Brazil
March 2018 - October 2018 (7 months)
Strategic planning and copywriting for B2B and B2C trade marketing actions, guerrilla marketing, digital, social networks, internal marketing, CRM, advertising, launches, events, conventions, and fairs.
Branding, text development, and content for offline materials, online and social media.
Market research, data collection and analysis, and benchmarking.
Clients: Ford, EMS Group, USK Dermatology, Açúcar Caravelas, Aloha.
Branding, text development, and content for offline materials, online and social media.
Market research, data collection and analysis, and benchmarking.
Clients: Ford, EMS Group, USK Dermatology, Açúcar Caravelas, Aloha.
Senior Copywriter
N+ Agency
Brazil
July 2014 - July 2015 (1 year)
Creating concepts and creative campaigns for promotional actions, events, direct marketing, and internal marketing. Clients: CAOA Group (Ford, Hyundai e Subaru), LATAM Airlines, BM&FBOVESPA | B3, UOL, Alelo, and Cetelem.
Creation and planning of online and offline campaigns to advertising, activation, CRM, direct marketing, and relationship.
Clients: Santander, Chevrolet, SulAmérica, TAM Fidelity, TAM Kids, Michelin, Royal Caribbean, Meio&Mensagem, Hospital A.C. Camargo, Citibank, Liberty Mutual, Monsanto, Laborprint, ABEMD, ALCOA, CSN, World Vision International, Cerveja Store and Posto 6.
Clients: Santander, Chevrolet, SulAmérica, TAM Fidelity, TAM Kids, Michelin, Royal Caribbean, Meio&Mensagem, Hospital A.C. Camargo, Citibank, Liberty Mutual, Monsanto, Laborprint, ABEMD, ALCOA, CSN, World Vision International, Cerveja Store and Posto 6.
Education
Bachelor of Social Communication
January 2009 - December 2012 (3 years 11 months)
Field of study: Advertising and Marketing
