Paredes de Coura Fan Weekend - "Le'go to Portugal"

Creation Lisboa, Portugal

1745

Title	Le'go to Portugal
Agency	Creation
Campaign	Le'go to Portugal
Advertiser	Municipio Paredes de Coura
Brand	Paredes de Coura Fan Weekend
Date of First Broadcast/Publication	2017 / 6
Business Sector	Trade Shows, Events & Festivals
Tagline	Digital campaign
Story	Challenge Create a digital campaign in order to promote the 2nd Edition of the Paredes de Coura Fan Weekend. One of the only four international Lego events in the world. Idea We created an instagram page where we followed the journey of a group of construction Lego Figures ( 50 cm tal) from Denmark to Paredes de Coura. Showing the world the places they visited, the people they met and the activities they did.
Problem	Challenge Create a digital campaign in order to promote the 2nd Edition of the Paredes de Coura Fan Weekend. One of the only four international Lego events in the world.
Result	Challenge Create a digital campaign in order to promote the Idea We created an instagram page where we followed the journey of a group of construction Lego Figures ( 50 cm tal) from Denmark to Paredes de Coura. Showing the world the places they visited, the people they met and the activities they did.
Media Type	Social Media
More Information	www.instagram.com/legotoportugal
Copywriter	Ruben de Barros
Art Director	Alexandre Meneses
Creative Director	Rui Simoes
Creative Strategy	João Maia Dias