Title | Record |
Agency |
Havas Lisbon
|
Campaign |
The Day After Women's Day Newspaper
|
Advertiser |
Raparigas da Bola
|
Brand |
Raparigas da Bola
|
Date of First Broadcast/Publication |
2021 / 3
|
Business Sector | Racial/Ethnic/Minority/Disability Awareness
|
Tagline | Don't leave female athletes on the sidelines. #WomenAlsoPlay |
Story | Infographic versions of top 3, tier-one, sports newspapers, highlighted the imbalance of media exposure, between men and women in sport, just one day after International Women’s Day. |
Philosophy | We intentionally missed International Women’s Day, by just one day, to highlight the lack of exposure given to female athletes. Real news pages, of the top 3, tier-one, sports newspapers, were turned into infographics to illustrate the imbalance. |
Problem | There are 3 important sports newspapers in Portugal. They mainly publish news about male athletes, but there's one day in the year, everyone gives exposure to women: on the International Women's Day. The problem is what happens on the other 364 days. |
Result | . 14x more audience than the biggest Portugal's sports newspaper. . The topic of the day on 9th march. . One invite to write about gender equality in one of those newspapers. |
Media Type |
Print
|
Executive Creative Director |
Paulo Pinto
|
Creative Director |
José Vieira
|
Digital Creative Director |
Margarida Pedreira
|
Copywriter |
Bernardo Tavares
|
Art Director |
Alexandre Meneses
|
Account Director |
Sergio Resende
|
Account Executive |
Marta Costa
|
Graphic Production Director |
António Fernandes
|
Art Finalist |
Nuno Nascimento
|
Executive Producer |
Miguel Varela
|
Director |
David Infante
|
Production Company Producer |
Beatriz Pereira
|
Production Company Producer |
Patrícia Tavares
|
Editor |
Miguel Monteiro
|
Assistant Director |
Júlio Paixão
|
Assistant |
João Bettencourt
|