Patricio Garcia Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It’s a good way to review more deeply what is going on around the globe in creativity. Learn, think, analyze cases or campaigns and relearn what make brands move and engage.
Also the h out of being part of the Awards, Ad Forum programs and part of the creative Community.
Also the h out of being part of the Awards, Ad Forum programs and part of the creative Community.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
For some industry objetives is good, for world class creativity sometimes is not, but at the end it’s good, because clients can learn about design and creativity, connect to world class ads and can learn o relearn the best practices. At the end get use to creative solutions more an more
What do you think of the idea of free entry until the shortlist stage?
You’ll get more participation, so it’s a good thing and can level up for smaller agencies or networks.
How would you define the perfect PHNX Awards winner?
Insights driven or data driven ideas that detonates strategy and creativity, and finally excellent executions.
What is having the biggest impact on creative trends at the moment?
AI and Creative Leaders
Who would you nominate as your two or three “creatives of the year”?
Jessica Walsh, Joaquín cubría and the crew in Gut BA, Saul Rocha from DAVID.
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