Fernando Vieira

If I had a title for my professional life will be "Cooking is part of my life."

Now you’re probably asking yourself what point I’m trying to say with this, right?

I’m always learning about this art by myself and also with other people. The biggest lesson that I have learned in cooking was a thing that I've heard from a Chef a few years ago - "Culinary isn't about memorizing recipes or replicating them, but how to hold the attention of people to the point that they'll forget everything around Them and focus only on the flavors. In short, It'll bring Them a little positive moment that will be always in their memories. ” 

So, for me, advertising and art direction aren’t so different.

There isn’t a recipe, it’s about pushing yourself to study, listening to other people, and using this knowledge to create new stories in many ways. 

Both of them have the same intention: to turn something into a single moment that will stay in people’s memories. 

And I hope to stay in your memory both ways: when we have the chance to work together and when you try one of my recipes. It’ll be a pleasure.

A little bit more about me.

Over 11 years of experience as Creative Art Director and Designer building creative platforms for integrated brand experiences (ATL, BTL, Digital, and Social Media) helping agencies to deliver multi-layered narratives for global brands like Old Spice, Ford, Kraft Foods, HSBC, Exxon Mobil, and Puma.

I had the pleasure of working in Curitiba and São Paulo at agencies like JWT, Wunderman, G2 Worldwide, F.biz(a WPP agency) always in the creative area like Designer and Art Director.

Currently, I'm working as a Creative Art Director at DPZT (Publicis Groupe), creating for Renault, Red Bull, and Mentos.

And I have launched the first advertising yearbook of UFPR to help the students to show their work to the market.