Federico Zamponi

Federico Zamponi

Executive Creative Directorr at Sweep Picking
Buenos Aires, Argentina

About me

Federico Zamponi is an accomplished Executive Creative Director with over 17 years of experience in the advertising industry. Federico speaks fluent English, Spanish, and Italian and holds citizenship in Argentina and Italy.

He began his career at Agulla & Bacetti, which was ranked the fourth-best agency in the world at the time by the Gunn Report. Throughout these years, Federico has held creative positions at several prestigious agencies, including Ogilvy Argentina, BBDO Buenos Aires, FCB Buenos Aires, DDB Colombia, Geometry Global Dubai, Commonwealth Mccann Buenos Aires, and McCann Milan, where he served as Creative Director of Nespresso's Global Hub.

His specialties include storytelling, concept and strategy, cross-media campaigns, and workshop facilitation.

Federico has successfully worked on both regional and global creative campaigns for a range of top brands, including Coca-Cola, Pepsico, Moët & Chandon, Adidas, Verizon US, Jeep EMEA, Chevrolet, Mondelēz, Accenture Interactive, Fox Networks Group, McDonald's, Ikea, Santander, Getnet, Nespresso, and RTA (the Transport Authority of Dubai).

In addition, Federico has also been a Brother Institute of Advertising Lecturer in Buenos Aires, Argentina, and Coach at the International London Awards.

If you want to learn more, please visit federicozamponi.com

Positions

Creative Director
Milano, Italy
August 2018 - Present (6 years 5 months)

Main client: Nespresso Global.
Responsible for the creativity and execution of integrated global campaigns.

Creative Director
Freelance
Argentina
2017 - 2018 (1 year)
Conceptualizing strategies, creating cross-media and multiplatform campaigns for Accenture Interactive and Fox Networks Group at regional level, among others.
Regional Creative Director
Buenos Aires, Argentina
2016 - 2017 (1 year)
Moet&Chandon, Air New Zealand and MG Cars (Regional Hub).
Executive Creative Director
Bogotá, Colombia
2015 - 2016 (1 year)
Main Clients:
Mc Donald's, AB InBev, to name a few.

Creative Director
Buenos Aires, Argentina
2012 - 2014 (2 years)
Main responsibilities:
Mondelez (Oreo, Chips Ahoy and Club Social) and Johnson & Johnson.

Senior Copywriter
Buenos Aires, Argentina
2009 - 2012 (3 years)
Main brands:
Pepsico Snacks and Beverages (Local and Regional level) among others.

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2025

Awards Jury Member

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