Pongpiti Phasukyud Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Participating annually in the PHNX jury offers an incredible opportunity to explore the latest global ideas, essential for anyone working in the creative industry who aims to align their perspectives with current consumer trends.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I appreciate this approach because great ideas don't come solely from creatives; there are also strategists, client service teams, and clients themselves contributing to the excellence of the ideas we see. Therefore, I highly encourage this hybrid jury format.
What do you think of the idea of free entry until the shortlist stage?
I'm a big fan of the free entry concept because it creates more opportunities for smaller brands and agencies to participate in the award shows. Other awards should consider adopting this approach more frequently.
How would you define the perfect PHNX Awards winner?
Creative communication concepts that mirror the current cultural and social climate.
What is having the biggest impact on creative trends at the moment?
Absolutely, AI is a game changer, but ultimately, those with the strongest fundamentals will ultimately succeed !
Who would you nominate as your two or three “creatives of the year”?
Not sure... Let me judge first!
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