Loren is a passionate employee communication strategist - bringing nearly 10 of diverse expertise to Edelman’s Europe Employee Experience team. She leads employee engagement programmes for clients that translate strategy into action, transform culture and deliver impact.
Loren specialises in delivering creative solutions for organisations and their employees and leads a variety of work including strategic communication planning, transformation and change initiatives, employee advocacy programmes, executive visibility, manager capability building, event coordination, as well as platform introduction and integration for clients. Her global, multi-national clients have spanned a variety of sectors and industries and have included GSK, Heineken, Kering, Microsoft, Nissan, Unilever, Mars Incorporated - and countless others, including not-for-profit organisations.
Loren joined Edelman London from Edelman’s Washington D.C. office where she supported a variety of programmes created to improve company culture, foster an empowered workforce, and accelerate business performance for her clients.
Prior to Edelman, Loren worked at Elan Pharmaceuticals (now Perrigo), a global neuroscience-based biotechnology company, where she coordinated internal and external communication support for a variety of corporate affairs activities.
Associate Director, Employee Experience Jan 2021 – Present
Account Director, Employee Experience Oct 2019 – Jan 2021
Account Director within the UK Employee Experience team, where I lead and manage large-scale multi-national accounts, drive new and organic business growth, and act as a key Employee Experience advisor & consultant to EMEA and UK clients. Responsible for delivering significant commercial revenue for the UK Employee Experience practice: £690,000 in FY ’19. I motivate and empower my account teams to deliver projects to the highest standard above and beyond client expectations.
Account Director within the UK Employee Experience team, where I lead and manage large-scale multi-national accounts, drive new and organic business growth, and act as a key Employee Experience advisor & consultant to EMEA and UK clients. Responsible for delivering significant commercial revenue for the UK Employee Experience practice: £690,000 in FY ’19. I motivate and empower my account teams to deliver projects to the highest standard above and beyond client expectations.
I wear multiple hats at Edelman UK in support of furthering racial equality at Edelman and for clients - I'm a Diversity & Inclusion champion for Edelman UK; D&I communications consultant for clients; a member of both our UK Black Lives Matter task force and EMEA Race Equality committee.
Account Manager, Employee Experience Aug 2017 – Jun 2018
Account Supervisor, Employee Experience May 2017 – Aug 2017
Washington D.C. Metro Area
Started my career in Edelman's Washington D.C. office where I spent five years honing my communications and employee experience expertise for clients across industries and sectors. Key highlights include:
--Embarking on a "world tour" of automotive factories in several countries to develop the organisation's first global employee engagement strategy & plan and global activation framework for plant communicators.
--Enabling the HR department of a global multinational corporation to captivate and engage 11,000 employees around what it means to be a great line manager (definition and measurement) through creative and immersive experiences.
--Led content development and strategic planning for the organisational restructure and cultural transformation of a multi-national pharmaceutical company.
Senior Account Executive, Employee Experience Sep 2016 – Apr 2017
Washington D.C. Metro Area
Account Executive, Employee Experience Mar 2014 – Aug 2016
Washington D.C. Metro Area
Assistant Account Executive, Employee Experience Nov 2012 – Feb 2014
Washington D.C. Metro Area
Healthcare Intern, Employee Engagement Intern May 2012 – Oct 2012
Washington D.C.
Spent a semester abroad (4 months) in León, Spain where I studied Spanish History, Literature and Cinematography, immersed myself in Spanish culture and traveled Europe - visiting a total of 6 countries.