I cut my teeth as an Art Director and CD during the Wild West days of digital, making websites, campaigns and directing branded content before the term even existed. Over my career I’ve had the privilege of working with some amazing partners, clients, and super talented individuals at agencies like Martin, GMMB and Tribal DDB on global brands like Pepsi, X Games, Expedia, Orvis, and Sierra Nevada Brewing Co. I’ve helped retool two digital departments, pitched and won new business, and led creatives in global agencies and small indie shops– including the one I co-founded, Admirable Devil.
For me, this job is about working hard, working smart, and keeping things fun – while focusing on ideas, execution, and craft. I'm still excited by the opportunity to mentor creatives, launch new brands, solve problems, make heritage brands feel fresh again and I’m grateful to be one of the lucky few who get to come up with ideas for a living. It’s not easy, but it sure is fun.
Hit me up or check out my work:
www.michaelcarpenterwork.com