Peter Lund (Ammentorp)

Peter stands as both a skilled designer and the Global Chief Creative Officer of AKQA, a role in which he serves as an advocate for creative excellence across the entire network, even at the board level. Before stepping into this prominent role, Peter's journey saw him spearheading creative leadership across Europe, bringing together diverse expertise to craft unparalleled, consumer-centric brand experience design and integrated creative solutions for top-tier clients, including Google, Oakley, Louis Vuitton, and Nike.

A significant milestone in his trajectory was Peter's pivotal role in launching AKQA's Paris office, leading the creative department. His visionary guidance transformed the office into a flourishing boutique agency, recognized for its sophisticated brand experience design for notable brands such as Disney, L'Oréal, Chanel, and Hermès.

Before embracing his role at AKQA, Peter's path traversed through Ogilvy & Mather, where he garnered invaluable experience across diverse markets including Brazil, China, France, and the United States. His creative prowess has earned accolades from prestigious platforms including Cannes Lions, D&AD, Clio, One Club, London International Advertising Awards, Eurobest, and many more.