Title | Outlaw Runners |
Agency | BETC Paris |
Campaign | Outlaws Runners |
Advertiser | Distance |
Brand | Distance |
Date of First Broadcast/Publication | 2021 / 9 |
Business Sector | Apparel, Fashion & Footwear |
Story | In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign. |
Media Type | Case Study |
Length | |
Production Company | Soldats Films |
Advertising Manager | Guillaume Pontier |
Advertising Manager | Lionel Jagorel |
Account Manager | Damien Clanet. |
Executive Creative Director | Stéphane Xiberras |
Creative Director | Stephan Schwarz |
Art Director | Julien Vergne |
Art Director Assistant | Mathis Payet |
Copywriter | Alexandre Girod |
Sound Production | GUM – Green United Music |
Director | Jules Renault |
Production Company Producer | Quentin Henneguelle |
Production Company Producer | PIERRE CAZENAVE |
Production Company Producer | Charlotte Giral |
Production Company Producer | Lina Maldonado |
Production Company Producer | Juliette Rivero |
Actor / Celebrity | Lena Kandissounon |
Actor / Celebrity | Quentin Malriq |
Actor / Celebrity | Caroline Saguin |
Actor / Celebrity | Sacha Liguori |
Actor / Celebrity | Maëva Beaujour |