Oversight to the content creation and management of the in-house
creative & content studio @Camaieu
Project ideation and supervising creation of marketing materials assigned to traffic, crm, e-business, social medias, retail and multi-channel marketing, employement brand advocacy.
Managing a designers team, multitask and creative workflows, and quality control.
Expert in strategy, creative direction and project management for communication solutions. Creator of cross media values. Creative and customer centric.
"I’m fond of words, brands, images and beautiful stories. I can listen, learn and draw these languages to start conversations, create identity, meaning and emotion".
Audiences conquest, communities commitment, market performance designed as creative experiences.
STRATEGY : Transversal driving of the marketing mix and creation: hybridization of ideas and expertises, with strategic planning, market & channel intelligence. Committed designer for storytelling, outreach and influence.
CREATION : Creation and artistic direction of media and non-media tools (360 campaigns, brand content activation, retail, etc ). Manufacturer of singularity, distinguishing expression territories and creator of value in the brand-consumer relationship : Dialectic between art, culture and technology
Design thinking geared towards storytelling, eco-system and customer experience High quality commitment.
MANAGEMENT : Coordination and dialogue of internal co-construction and external production.
Creative and operational teams leading. Top 40 committee member.