| Title | The Ad We Never Expected To Be In (Board) |
| Agency | Saatchi & Saatchi |
| Campaign | The Ad We Never Expected To Make |
| Advertiser | British Heart Foundation |
| Brand | BHF |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Media Agency | PHD UK |
| Idea Creation & Media Placement | F...us B....tt Subscribers Only |
| Media Manager | A....ia S...l Subscribers Only |
| Group Manager | Vi....ia C...b Subscribers Only |
| Group Manager | G...ge Pi.....th Subscribers Only |
| Business Manager | C....ie Co....ly Subscribers Only |
| Group Partnerships Controller | S....en P...e Subscribers Only |
| Chief Creative Officer | Gu.....mo V..a Subscribers Only |
| Creative Director | L...en D..r Subscribers Only |
| Copywriter | T...as T...ic Subscribers Only |
| Copywriter | N..l R....ie Subscribers Only |
| Art Director | H...an G...ía Di....ch Subscribers Only |
| Planner | Kr....an He....el Subscribers Only |
| Business Leader | P..l M...gh Subscribers Only |
| Editor | H...ik Si....om Subscribers Only |
| Head of Film | R....ca Wi....ms Subscribers Only |
| Post Production | L...y O...tt Subscribers Only |
| Post Production | Pr.....ous .K Subscribers Only |