Colin  Wheeler

Colin Wheeler

Partner at Ciesco
London, United Kingdom

About me

Colin has worked at many of the industry's iconic advertising agencies including JWT, McCann Erickson, Grey - both in London and New York, Griffin Bacal, Bozell Worldwide and with holding company WPP on their global Vodafone business. Having held several Board positions including Managing Director, Chief Operating Officer, Global Operations Director and Business Development Director at marketing communication companies and agencies throughout his career, he has gained extensive experience delivered through the amalgamation of finance, M&A, marketing and advertising, sales and operations to translate vision into performance realities both in the UK and International markets. Performance realities among others have included the successful strategic launch of a FTSE100 business into 30 new geographic markets, operational leadership of 350+ people across central and local teams with a combined income of Euro 100M. With excellent leadership and people engagement skills, he has consistently demonstrated the ability to deliver independently and through a local and virtual team environment. Currently Colin is a Partner at Ciesco in London. Ciesco is a corporate finance advisory firm, operating globally. Ciesco has a long standing, highly credible and premium position in its industry sector working with entrepreneurs and global corporate who require specialist advice on domestic and cross-border acquisitions, divestitures and business strategy. Ciesco has deep experience and expertise in M&A in the Technology, Digital, Media and Healthcare sectors with transactions undertaken and completed on a global basis.

Positions

Managing Partner - CWMarketing Ltd
London
United Kingdom
July 2013 - Present (11 years 3 months)
Strategic business leadership and support focusing on commercial planning, M&A, marketing strategy and marketing communications. Supporting clients at C-Suite level in multi sectors and categories including Technology, Media, Mobile Telecommunications, Pharmaceutical & Healthcare, Financial Services and Sports & Entertainment.
Managing Director - M2 Worldwide
London
United Kingdom
September 2011 - July 2013 (1 year 10 months)
Leadership of the London office of a U.S. headquartered marketing consultancy. Providing strategic and insight based positioning and structure to deliver marketing communications and profitable solutions for clients predominantly in the Pharmaceutical and Healthcare sector, across EMEA region
Global Director Vodafone - WPP
London
United Kingdom
September 2002 - September 2011 (9 years)
Strategically led and managed 45+ Vodafone Partner & Affiliate markets within the WPP Global Team. Financial management and accountability - managing Euro 80m global budget and Euro125m in-market budget, plus responsibility for fee-based income negotiation and revenue.
WPP Digital Advisory Board - developing Vodafone digital strategy and pathway.
Secondment for 18 months to Vodafone Global Brand Group (Dublin based) to manage Partner & Affiliate Markets in C&E Europe, Middle East, Africa and APAC.
Global Operations Director - JWT
London
United Kingdom
August 2002 - August 2007 (5 years)
Strategically developed and managed Vodafone OpCo markets in Europe, Middle East, Africa, Asia, Japan and Australasia as Vodafone began rolling out its fast international acquisition and brand migration programme. Remit was later extended into management of Partner & Affiliate Markets as the overall global business evolved into the WPP Team construct and framework for multinational business management.
Executive Vice President, Client Services Director EMEA, Bozell Worldwide
London
United Kingdom
September 1992 - January 2000 (7 years 4 months)
Strategic leadership and accountability for US$100 million income of multinational client business across 40 global markets. Client management responsibilities included: Bristol-Myers Squibb, Unisys, Nortel Networks, Merrill Lynch, Bausch+Lomb, Ray-Ban, Hilton International, American Airlines and debitel.
Business Development Director, EMEA.
General Manager, Bozell Wellness, EMEA.
Managing Director - Griffin Bacal
London
United Kingdom
August 1990 - August 1992 (2 years)
Built and led a successful, profitable London operation to a £45M turnover with staff of 50+ in a two year period, prior to M&A process and eventual sale to DDB Needham (Omnicom Group).
Vice President, Management Representative - Grey
New York
United States
January 1986 - July 1990 (4 years 6 months)
Strategically led and managed U.S. and International client businesses

Education

BA Marketing & Advertising Communications

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