Paul A Bailey

With an award-winning track record of creating and implementing business development, sales, marketing, and brand strategies across different customer types and verticals, Paul brings almost 20 years of sales, marketing and business development experience to every engagement. A collaborative senior leader holding multiple degrees from Dalhousie University, as well as several digital marketing accreditations, Paul's work has been recognized by the Canadian Advertising Association, Strategy Magazine, Shopper Innovation Awards, the Guinness Book of World Records, National Post, Automotive News, and others.

As a leader, Paul’s open yet pragmatic approach has resulted in multiple organizations accelerating their growth with a defined trajectory that includes strong, clearly defined process and culture. As a marketer, Paul's direct approach creates clearly articulated brands, relevant narratives, and positive ROI that's tied to sales success. His reputation for creating authentic brand moments is deeply rooted in bringing together traditional and non-traditional brand strategies while challenging assumptions and keeping KPIs/objectives front and centre.

Significant experience managing, developing, and training sales organizations across multiple industry verticals at the local, national, and global levels. Established history and success when dealing with ambiguity, building relationships, establishing credibility with multiple stakeholders, working with large cross-functional internal and external teams, managing high-pressure and high-expectation situations, leading multiple complex projects simultaneously and executing relevant and timely national strategies - across several highly competitive, fast-paced industries.

Paul also has experience building, developing, and repairing organizations and org. culture. Experience includes consulting with multiple organizations across different industries to address marketing, communications, messaging, reputation, financial, HR, and sales processes & management.

Paul continues to be very active as a volunteer and public speaker at both the local and national level.