About me
I am a marketing strategist and business leader with a passion for helping teams bring new and provocative ideas to life. I get excited about identifying solutions that create real advantage for brands. As EVP Strategy at UM, I help businesses navigate our rapidly changing media and cultural landscape through connection planning, portfolio strategy, and media investment leadership.
I believe in the power of story to drive action. Especially true if that core idea is culturally anchored, data-fueled and brought to life in the right context.
Having toiled happily in creative, media, data and innovation worlds, I bring a holistic perspective to tackling business problems. It’s proven useful helping to drive growth for clients with diverse challenges from CPG to retail, financial to foodservice, tech to non-profit, legacy to start-up.
While my agency is among Canada’s most awarded, I’m endlessly inspired by the groundbreaking work I’m seeing broadly and fascinated by the innovative ways that communications is evolving. A passionate learner and educator, I teach advertising strategy at OCAD University, love guest speaker gigs (Miami Ad School, York U, local high schools), and hold the top role as chief dishwasher and picture-straightener in our family of five.
I’m optimistic about the potential of our industry to demonstrate even greater value and accountability to our clients and community. And I'm on a constant quest to uncover more innovative ways to connect brands with audiences. Bring on the future.
