Sandeep Fernandes

Sandeep Fernandes

Creative Director at TBWA\RAAD
Dubai, United Arab Emirates

About me

Sandy has been building brands, mentoring talent and winning awards for over 25 years. His work has been recognized by The One Show, Cannes Lions, Cresta, Dubai Lynx, Effies, ADC, Clios, New York Festivals, Loeries and Communication Arts. As a firm believer in the power of advertising to bring about change, he’s constantly looking for uncommon solutions to common problems.

Positions

Creative Director
Dubai, United Arab Emirates
August 2023 - Present (1 year 6 months)
Every day here is like living the Crazy Dream. Some guys get all the breaks.

Creative Director
Dubai, United Arab Emirates
April 2022 - July 2023 (1 year 3 months)
It was good while it lasted.
Creative Director
Dubai, United Arab Emirates
September 2006 - March 2022 (15 years 6 months)
Won awards while working on brands including Nissan, Standard Chartered Bank, Infiniti, Louvre Abu Dhabi, Du Telecom, Mubadala, MetLife, Emirates, Pfizer and MTV Arabia.
Associate Creative Director
Dubai, United Arab Emirates
July 2002 - August 2006 (4 years 1 month)
Worked on brands including Axe, HSBC, OMO, JVC, Dubai Media City, Dubai Studio City,Dubai International Film Festival and Johnson & Johnson
Copy Supervisor
Mumbai, India
March 1998 - June 2002 (4 years 3 months)
Worked on brands including Vicks, Planet M, Sil Chillivilli Sauce, Bisleri mineral water, Tata Press Yellow Pages, Water Kingdom and Good Knight. Won a car at The Economic Times Brand Equity Quiz 1999 and became handsome overnight.
Copywriter
Mumbai, India
January 1996 - February 1998 (2 years 1 month)
Worked on brands including Vicks, Philishave, Cinthol soap, Jumpin juice and Cooklite oil.

Education

Bachelor of Commerce

June 1990 - April 1995 (4 years 10 months)
Learnt more outside the classroom than in it. Won a lot of awards at inter-collegiate festivals across the country.

Other professional activities

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

PHNX 2025

Awards Jury Member

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