Nico Rubio Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It is always stimulating for creativity to participate in an international festival like PHNX, to update and motivate yourself with new ideas from all over the world.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it is "the perfect jury", because each one contributes their experience, making being awarded much more valuable.
What do you think of the idea of free entry until the shortlist stage?
I think it's ideal since it surely attracts many more participants so the festival gains in creativity and generates more competition.
How would you define the perfect PHNX Awards winner?
Courageous, contingent, and fresh.
What is having the biggest impact on creative trends at the moment?
AI has undoubtedly introduced a large number of new resources that are very valuable for creatives and create many alternatives when executing the idea.
Who would you nominate as your two or three “creatives of the year”?
Anselmo Ramos, Pancho Cassis.
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