About me
Introducing Maria van Vlodrop, the Visionary Behind AD ART SHOW
Maria van Vlodrop, the brilliant mind behind AD ART SHOW, has been hailed as a driving force in the world of creativity, earning her a coveted spot in ADWEEK magazine's prestigious Creative 100 List as one of the Top 10 Cultural Shapers during and beyond the pandemic. Her illustrious career has spanned both sides of the Atlantic, leaving an indelible mark through her unique blend of blue-chip marketing acumen, pioneering technology, boundless creativity, and an innate entrepreneurial spirit.
In 2015, Maria took the helm at MvVO ART, her brainchild aimed at unlocking doors for artists to gain recognition not just within their own artistic circles, but also on a global stage. Her revolutionary approach to creative partnerships has redefined the pathway for artists to garner exposure and elevate their careers to new heights.
The year 2018 marked a milestone when Maria unveiled AD ART SHOW at the iconic Sotheby's New York, an event that resonated strongly within the creative community. However, she didn't stop there. In a bold move, AD ART SHOW transitioned to an all-digital platform within the Oculus at the Westfield World Trade Center for three consecutive years, in 2019, 2020, and 2022.
Fast forward to 2023, and AD ART SHOW had evolved into an awe-inspiring spectacle hosted at Powerhouse Arts, an organization passionately dedicated to fostering creative expression. This year, the show extended its reach across the nation, with winning artworks prominently displayed on OUTFRONT billboards throughout the United States, including the iconic screens of Times Square. This exposure was nothing short of a game-changer for the featured artists. Furthermore, AD ART SHOW solidified its position on the national stage by partnering with TIME magazine and securing support from industry giants such as Google Pixel, TikTok, OMNICOM, WPP, and Grey Advertising.
Maria's brainchild, AD ART SHOW, has emerged as the preeminent platform for artists rooted in the advertising realm to gain recognition in the broader art world. It stands as a unique gateway for emerging artists to break into the spotlight. As history reminds us, luminaries like Andy Warhol, Edward Hopper, Rene Magritte, and Keith Haring all had their roots in advertising, underscoring the fact that the next big name in the art world may be just waiting to be discovered.
Maria van Vlodrop's journey to becoming a cultural luminary began with a master's degree from the London School of Economics. She has left an indelible mark by collaborating with world-class artists and creative talents within global advertising powerhouses like Young & Rubicam and BBDO. She has also lent her expertise to renowned brands such as Pepsi, Toyota, and L'Oréal, leaving an indelible impact that continues to reverberate in the creative sphere.
Talent you might be interested in
Positions
Founder and President
Chief Business Development Officer
Part of Management team, working directly with co-creative founders.
Established new direction for agency to differentiate itself by offering clients opportunity to think outside the globe and re imagine their products in space.
Clients include: NASA Sunjammer, PRADA, Prohibition Distillery, Moon Express, Lowell hotels.
www.asinaribently.com
Senior Vice President and General Manager
• Led the successful development of global brand identity and campaign.
• Successfully contributed to the sale of the company to INFOR and transitioned the international business and teams into current line of business.
• Created the INFOR LMS Brand Ambassador program by training new recruits and outside resources in Europe which catapulted company to the forefront of Learning Technologies.
• Implemented European brand program in the USA in support of global sales initiatives.
• Pitched and won the following customers: Toyota and Lexus Europe, Honda, Hyundai, L’Oréal, United Nations. Worked closely with their C-level executives on the launch and successful adoption of their LMS for sales enablement, more consistent messaging and higher customer satisfaction. Directed the creation of case studies to showcase results and further increase buy-in (happy to share these case studies upon request).
• Directed first ever e-brand and product education programs for Toyota, Lexus Europe, L'Oréal, Honda etc…which empowered all employees and partners to have 24/7 access to brand/product training in over 40 countries and languages.
• Conducted workshops and training sessions on how to brand and promote online learning initiatives.
• Earned award for most widespread adoption of e-learning from E-learning Age for Toyota Connect.
Founding member and Senior Global Account Director of Amsterdam office
• Recruited agency personnel including Creative and Production staff.
• Headed the introduction of "Revolvolution", the first online campaign for Volvo with launch of S60, its most luxurious design to date (over one million consumers signed-up via AOL).
• Convinced all key Regional Marketing Directors to adapt the campaign locally in record time (6 months) which resulted in global brand consistency online, on air, in print and at retail.
Business Development Director
• Expanded concept of Y&R 2.1 with other Y&R global offices via brand education programs.
• Managed New Business Development for Y&R 2.1 and brought in significant revenue.
• Worked with pre-IPO customers to brand their offering
Vice President Wordlwide Business Development
• Identified, created relationships and marketed agency to potential global advertisers.
• Won and ran the Finlandia Vodka rebranding business.
• Provided prospects with strategic and creative communications solutions.
• Trained all international offices on agency’s brand messaging and culture.
