Soch is Creative Head at MullenLowe Commercial Advertising. Originally a graphic designer, she has 10 years of experience in Advertising and has worked at agencies with international representation such as Leo Burnett and local agencies like Esto es Marte, Ad Company, and Avance, where she has developed her art direction and creativity skills. Throughout her career, she has had the opportunity to work for Walmart, TELUS International, Biersdorf, Jeep, Peugeot, and has participated in projects recognized at local and international festivals such as FDA, FIAP, La Vara, LUUM, PHNX, and WINA.