UNFPA - "Bodyright (116s)"

Edelman

Edelman London, United Kingdom

Awards

2540

This ad is part of the ACT Responsible Collection

Brand: UNFPA
Country: United Kingdom

Advertiser: United Nations Population Fund

Title	Bodyright (116s)
Brief	INSIGHTTrying to get unwanted images of yourself removed from the internet is almost impossible.But copyrighted materials (e.g company logos and licensed music tracks) are heavily protected, with legal penalties for misuse and swift removal of content by digital platforms.IDEACopyrighted materials currently have more rights than women do over their own bodies.So we launched “ⓑodyright”—a copyright symbol for the human body.The ⓑodyright symbol could be downloaded and added to images, allowing people to “ⓑodyright” themselves.The accompanying petition put pressure on tech companies and key decision-makers to make change.
Agency	Edelman
Campaign	Bodyright
Advertiser	United Nations Population Fund
Brand	UNFPA
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Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Editing Company	Final Cut
Colorization	Electric Theatre Collective
Sound	750mph
Chief Creative Officer	M....as R...e Subscribers Only
Chief Creative Officer	S...an R...e Subscribers Only
Executive Creative Director	J...e Co....ll Subscribers Only
Creative Director	E..n C....ne Subscribers Only
Head of Production	L...e H....an Subscribers Only
Producer	J...ua Li....th Subscribers Only
Senior Vice President	L...en G..y Subscribers Only
Account Director	Fr.....ca Sa....rs Subscribers Only
Senior Account Manager	J...e P...er Subscribers Only
Strategy Director	K...n Ro....on Subscribers Only
Senior Media Executive	S...h Te.....an Subscribers Only
Account Executive	..x T...n Subscribers Only
Project Director	E..a Za.....tz Subscribers Only
Project Director	J..y J....on Subscribers Only
Production Company	F....ds El....ic Subscribers Only
Director	G...f P....ns Subscribers Only
Director	Y...te P....os Subscribers Only
Executive Producer	B...ey R....rd Subscribers Only
Producer	D...se F....ll Subscribers Only
Producer	G...s N...an Subscribers Only
Director of Photography (DOP)	B....an M....ty Subscribers Only
Editor	C...re Mc.....al Subscribers Only
Colorist	M...n ..e Subscribers Only
Graphic Designer & Motion Artist	Y...te P....os Subscribers Only
Graphic Designer & Motion Artist	G...f P....ns Subscribers Only
Graphic Designer & Motion Artist	B....ey Fr....in Subscribers Only
Head of Production	M...in Cr.....ey Subscribers Only
Sound Supervision	M..k H....by Subscribers Only
Sound Designer	E...s Mc.....ay Subscribers Only
Music Supervision	T...ty B...w M...c Subscribers Only
Music Supervision	E...y Pr.....rd Subscribers Only