Title | The Race to Equality - The Story of Kathrine Switzer |
Agency | GUT Agency |
Campaign | The Race to Equality |
Advertiser | AB Inbev |
Brand | Michelob Ultra |
Date of First Broadcast/Publication | 2022 / 11 |
Business Sector | Beers, Ciders, Lagers |
Story | Kathrine Switzer broke barriers to help millions of women run marathons |
Media Type | Digital |
Length | |
Creative Chairman Co-Founder | Anselmo Ramos |
Managing Director / Partner | Carmen Rodriguez |
Global Chief Creative Officer | Carmen Rodriguez |
Regional Chief Creative Officer | Juan Javier Peña Plaza |
Regional Chief Creative Officer | Ricardo Casal |
Chief Creative Officer | Nacho Ferioli |
Global Chief Strategy Officer | Fernando Ribeiro |
Partner | Juan Javier Peña Plaza |
Partner | Ricardo Casal |
Partner | Nacho Ferioli |
Partner | Fernando Ribeiro |
Executive Creative Director | Ariel Abramovici |
Executive Creative Director | Bruno Acánfora |
Executive Creative Director | Ramiro Rodriguez Cohen |
Creative Director | Guido Donadio |
Creative Director | Sebastián Regiani |
Associate Creative Director | Tina Assadpour |
Senior Art Director | Aurelie Diaz |
Copywriter | Lauren Torres |
Head of Production | Renata Neumann |
Executive Producer | Jack Cutler |
Junior Producer | Emma Giorelli |
Head of Account Management | Joselyn Bickford |
Account Director | Akoma M'ba |
Management Supervisor | Manuela Castro |
Account Executive | Laila Houser |
Group Strategy Director | Bruno Steffen |
Strategist | Tierney Riccitelli |
Director of Creative Operations | Junia Parodi |
Vice President of Marketing | Ricardo Marques |
Senior Marketing Director | Talita Andrade |
Director of Digital Marketing | Miles Ritenour |
Director of Digital Marketing | Alexis Unwalla |
PR Lead | Jessica Thorpe |
VP Global Marketing | Pedro Adamy |
Global Marketing Director | Paige Dawes |
Global Director | Kelsey McInerney |
Production Company | HB Films |
Managing Partner | John Beveridge |
Director | Matt hoffmann |
Post production director | Mark Hoffman |
Head of Production | Bryce Hill |
Producer | Gwyn Fletcher |
Director of Photography (DOP) | Max Goldman |
1st AD | Javier Vargas |
Production Manager | Heather Elliot |
Production Coordinator | Robin Magnet |
Editing Company | Lost Planet |
Editor | Federico Brusilovsky |
Editorial Company Executive Producer | Gary Ward |
Assistant Editor | Doug Yablun |
Assistant Editor | Madi Emenheiser |
Colorist | Steven San Miguel |
Flame Artist | Tim Bird |
Sound Designer | Charlie Keating |
Sound Assistant Producer | Seyline Cuffy |
Sound | Lime Studios |
Mixer | Ben Tomastik |
Assistant Mixer | Kris Huayta |
Mix Executive Producer | Susie Boyajan |
Mix Producer | Cassie Underwood |
Music | Premier Music Group |
ORIGINAL MUSIC | Matthew Hollingsworth |
Music Supervision | Premier Music Group |