| Title | The Volatile Beer Price |
| Brief | To help Swedes understand how a volatile energy price can be to their advantage, Tibber wanted to transport an already established gut feeling for price into the world of electricity. The result was a beer with a dynamic price based on real-time data from the Nordic energy market.The beer sold out and 99% of the bottles were bought smart, when the energy price was below the day's average. After the campaign period Tibber had 20 % more customers. |
| Agency | Gullers Grupp |
| Campaign | The Volatile Beer Price |
| Advertiser | Tibber |
| Brand | Tibber |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Director | J...n Y...az Subscribers Only |
| Copywriter | G...av Ber......son Subscribers Only |
| Art Director | M....as Gu.....son Subscribers Only |
| Art Director | .D De....er Subscribers Only |
| Client Director | O...r K....ru Subscribers Only |
| Project Manager | A..a K..n Li.....st Subscribers Only |
| Production Company Producer | P...e He.....in Subscribers Only |
| PR Consultant | H...na Bj.....und Subscribers Only |
| PR Consultant | M...i O...m Subscribers Only |
| Strategist | I...a Fr....lm Subscribers Only |
| Intern | S..a Li....en Subscribers Only |