Rafa Castroman
Creative Copywriter at From
Montevideo, Uruguay

Rafa Castroman Publications

The Uncrashable Tucson (From)

28 July 2023
Recently, the Hyundai Tucson was introduced in the popular virtual world of Grand Theft Auto (GTA) through a customized server. The main innovation of this model is the incorporation of the Hyundai SmartSense system, an advanced set of sensors and driving assistants designed to provide greater safety and peace of mind for drivers. Among the standout features are the assistant to avoid frontal collisions, the assistant to avoid blind-spot collisions, the assistant to prevent cross-traffic collisions, the lane-keeping assistant, and the safe exit assistant. Gamers had the opportunity to experience a different test drive. In a high-adrenaline environment and based on missions suggested by the game, drivers virtually tested the effectiveness of the brand's assisted safety system. Through this action developed in the MVD City environment of the exclusive GTA FiveM customized server, Fidocar, the exclusive representative of the Korean brand, has once again demonstrated its commitment to road safety. The action "The Uncrashable Tucson" was developed by the agency From, along with Alpha Kings, a community dedicated to creating gaming experiences for all of Latin America.