Ferju Cuevas
Founder & Chief Creative Officer at 1947
Santa Cruz, Bolivia
Context:

With a tropical climate that varies between 29ºC and 32ºC throughout the whole year and an average humidity level of 70%, Santa Cruz de la Sierra is one of the hottest cities in Bolivia, which is why having something to cool off with is so important.

Idea:

What is the freshest thing that the city can gift us? Its shade!

We went out to explore the streets and avenues in search of different shapes and sizes of shadows to transform them into delicious Paletas Yucatán.

Execution:

We placed stickers of popsicle sticks of different shapes and sizes on walls and floors, along with a message reaffirming that enjoying our popsicles is the coolest thing in town.

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