I’m 43 years old, with 21 working in advertising agencies.
Everything started in BBDO Chile as a Creative Copywriter for clients like Sony, Bayer and CMPC. Then, I worked as a Creative Director in Proximity Chile, FCB Mayo Chile and Inbrax Chile, for brands as Citroën, Falabella, LG, P&G, Samsung, El Mercurio, Fiat, Nike, Jeep, Old Spice, Gillette, 3M, Merrell, KidZania, Sodimac, Tramontina, among others.
With 5 years living in Bolivia I’ve done big campaigns for PepsiCo, Bata, WWF, Guaraná Antarctica, Huawei, Unilever, CCU-BBO, Faber-Castell, Lubricantes Mobil, Pelikan, Tigre, among other brands.
My work has been aknowledged at a local and global scale in El Ojo de Iberoamérica, Luum, Ad Stars, Wina Festival, Top Fice, FIAP, Cristal Festival, Creativity Awards, Creativepool, A! (Asociación chilena de publicidad) and EFFIE Awards Chile.
I’ve published my Works in Lürzer's Archive. Currently Nº1 ranking 2021 Bolivia best Agency, Creative Director and Copywriter. Also on Best Ads On TV, website where I got the Nº1 place among 2017 creatives of the world. Adforum, Adeevee, among other.
I’ve been jury in Mad Stars 2024, El Ojo de Iberoamérica 2024, Wina 2024, ECHO Awards 2024, Effie Awards Bolivia 2024,
Phnx 2024, The New York Festivals, Creativity Awards, FePi and Best Ads On TV among other festivals.