| Title | Cables |
| Advertiser | N/A |
| Brand | Yucatán |
| Date of First Broadcast/Publication | 2024 / 1 |
| Story | CONTEXT Santa Cruz de la Sierra is one of the main cities in Bolivia, with warm temperatures almost all year round. The average temperature is above 30º C due to its tropical climate. IDEA We took a walk around the city to look for shadows that are generated naturally, and we realized that most of these shadows do not protect us from the sun since the city doesn’t have large or tall buildings and structures. This is how the campaign “Shadows” is born, emphasizing the fact that Yucatan popsicles are the freshest in the city. Yucatan ice cream shops can be found in different places around the city, and there is no doubt that not only are they delicious, but they also help freshen the day. |
| Media Type | |
| Chief Creative Officer | Ferju Cuevas |
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