Mauricio Meza

Mauricio Meza

Creative Director at The Big Ideas Co.
Lima, Peru

About me

With more than twenty years of experience in ATL, BTL, digital media and internal communication, he has worked in Perú and México developing marketing strategies and campaigns for brands at a local and regional level (Andean Region / Central America and the Caribbean) for brands like P&G, Mabe, Mead Johnson, Red Cross, Sunat, Nestlé, Kimberly Clark, Antamina, Farmacia Universal, Kraft Foods, McDonald´s, Greenpeace, among others.

His work has been recognized at advertising festivals such as Cannes, London International Awards, Ojo de Iberoamérica, FIAP, Círculo de Oro México, Festival El Sol, among others.
He has also participated as a jury qualifier at festivals such as The New York Festivals, Eagle Awards Mexico, Ad Stars Busan-Korea, Dial de Oro, Lima-Peru, Wina Festival and AdForum PHNX.

He is a professor of the Peruvian University of Applied Sciences (UPC), where he teaches Advertising copywriting, Creative Advertising Foundations and Strategy for Non-Traditional Media in the Communication and Advertising career.

Languages
  • English - Pro
  • Spanish - Native

Positions

Creative Director & Comms planner
The Big Ideas Co.
Peru
November 2024 - Present (2 months)
Founder & Creative Director
Creative Director
EXE
Peru
September 2022 - October 2023 (1 year 1 month)
Creation and development of strategies and Integrated media communication campaigns.
Clients: Magitek World, Caferma, Farmacia Universal, Sunat, among others.
Creative Director/Communications Advisor
Meta Comunicaciones - CIA Minera Antamina
Peru
2018 - 2020 (2 years)
Creative Director: Antamina Mining Company

Other professional activities

Universidad Peruana de Ciencias Aplicadas (UPC), Lima

Professor
March 2017 - Present (7 years 10 months)
He is a professor of the Peruvian University of Applied Sciences (UPC), where he teaches Advertising copywriting, Creative Advertising Foundations and Strategy for Non-Traditional Media in the Communication and Advertising career.

PHNX 2023

Awards Jury Member

The New York Festivals

Awards Jury Member 2012

WINA - World Independent Adversing Award

Awards Jury Member 2023

MAD STARS, Busan

Awards Jury Member 2017 - 2015 - 2013

Eagle Awards, México

Awards Jury Member 2001

Dial de Oro, Perú

Awards Jury Member 2008

PHNX 2024

Awards Jury Member

The Summit Creative Awards, Portland

Awards Jury Member 2024

PHNX 2025

Awards Jury Member

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