Carin Fredlund

As a journalist I have covered and analyzed advertising and branding for 40 years.
For 20 of those years I ran the trade journal Quo Vadis, which I started in 1986 with the ambition to contribute to increased knowledge for advertising and marketing professionals.
Since I shut down the journal I've been working as a freelance writer and a columnist, for trade and business publications such as Dagens Industri, Resumé, Datens Media and Market. As well as writing reports and analyses for trade organisations and other. Always keeping my focus on advertising and branding.