Title | We are the 2nd country |
Agency | Agencia 1947 |
Campaign | Endangered Landscapes |
Advertiser | Alas Chiquitanas |
Brand | Alas Chiquitanas |
Posted | September 2023 |
Business Sector | Environmental & Animal Issues |
Story | Many brands in Bolivia take the World Environment Day as one more event in their annual schedule. Alongside Una Gran Nación, a movement to promote Bolivian pride, and Alas Chiquitanas, a nature activisim NGO, we have decided to work on a message to denounce and show the reality that the country is experiencing in regards to the environment, which unfortunately, the decision-makers of the country are not doing anything about. This is how Endangered Landscapes is born. This is a campaign that through trademarked images dating from 2019 up to today shows us hard data on the different environmental disasters that we are experiencing, such as: wildfires, animal deaths, deforestation, and the indiscriminate use of mercury for gold exploitation. There are many issues, which combined, turn into the greatest threat to the extinction of our landscapes, and if we don’t report them, they will disappear. |
Media Type | |
Chief Creative Officer | Ferju Cuevas |
Copywriter | Ferju Cuevas |
Deputy Creative Director | Rodsel Ticona |
Art Director | José Fickert |
Account Manager | Mars Jimenez |
Editor | Pau Vidal |
Photographer | Andrés Unter |
Post Production | Una Gran Nación |
Photographer | Una Gran Nación |