Eric Bech

I'm executive creative director at an agency where we don't use vowels: TBS (Telefonica). I am from Barcelona and Madrid. My job is to fill meeting rooms with talent, good coffee, donuts and make sure good ideas survive.

I teach advertising classes at the TAI University School and, with
the time I have left, I participate in a solidarity project called: Cenas con Fecha de Caducidad. We work against child malnutrition and raising awareness of food waste. I love boxing and Crossfit but I practice them less and less because I found a more intense sport: being a dad.

I studied Advertising and Public Relations in Barcelona and did internships in several agencies until, because I was boring, they hired me at Publicis Healthcare Division as a designer.

From there I went to Madrid for love (this is another story) where I worked in several independent digital agencies for clients such as SONY Pictures, FNAC, BMW, MINI or MAHOU. Over the years I went from art director to creative supervisor. And I ended up as Creative Director at DENTSU AEGIS working for brands like DECATHLON, Coca Cola and OPEL with branded content projects.
5 years ago I started at Young&Rubicam to be Creative Director for Movistar. During this time I worked on New Business projects and for accounts like British American Tobacco or TINDER.

I currently work with Lidia Valls for national and international accounts such as ZESPRI, BP, MOVISTAR+, AUSONIA, Telefonica ProFuturo and of course FORD.

Some of the campaigns I have worked on have been shortlisted and awarded at Festivals: EFFIE, Lisbon Advertising Awards, OneShow, CdeC, ASPID, FIAP or the LIA.