About me
Currently, I work with Apple as Strategy Director at TBWAMedia Arts Lab. I've experience in different categories and brands and have developed internationally awarded strategies. Among the projects that define my trajectory are ‘Todo Poderoso Terrão’ (Nike Futebol + Corinthians), Nike Futebol's Repositioning in Brazil with ‘Brasileiragem’ and Old Spice's ‘Reality of all Realities’. All of them were developed during the 6 years I worked at Wieden+Kennedy.
Sector Experience
My Work
SEE ALL WORKEndless Commercial
- BRAND:
- Old Spice
- AGENCY:
- Wieden + Kennedy
Positions
Strategy Director for Apple
TBWA Brasil S/A
São Paulo, Brazil
November 2021 - Present (3 years 1 month)
TBWA\Media Arts Lab
Senior Strategy Manager
Accenture Interactive
Brazil
2020 - 2021 (1 year)
Senior Strategy Manager
Freelance
Brazil
2020 (1 year)
Clients: Advil, Sorriso, Fototica, Deca & Microsoft.
Other professional activities
PHNX 2024
Awards Jury Member
