Matt is Co-Founder & Chief Creative Officer of Troup. With a focus on purposeful creative, and servicing a wide range of clients, he is driven to deliver the caliber of work that has allowed him to garner multiple industry accolades throughout his career. As well as developing strong relationships with clients, just as he has over the past 2 decades. Some of which are now clients of Troup.
One of his most recent ventures is Co-Founder Backyard Tea. A DTC and retail ready to drink brand offering a 4-hour cold steeped black Keemun tea based beverages enhanced with hemp derived Delta-9 THC. It comes in 3 flavors: Black & Lemon (Arnold Palmer), Peaches N' Tea, and Raspberry. Available immediately online.
And of his proudest accomplishments is The Extra Mile. He connects people who cannot afford to visit loved ones terminally ill with cancer, with donated air miles so that they may say goodbye. He was inspired by a personal experience with the passing of his father, and created the company in his memory.