Flávio Tarta Interview(s)

In general, I think there's a lack of diversity in the world's juries. There's a lack of diversity of gender, of color, in short... there's a lack of diversity. And for me it's a good opportunity to have access to advertising work and people from all over the world. Generating connections and perhaps future opportunities.

I think it's perfect. The more plural the jury, the better. Different people, different worlds, different experiences and different ways of looking at advertising. Advertising is diverse and its judges need to be too.

That's perfect. You can get a sense of how strong the idea is. Agencies with little money for awards can use PHNX as a thermometer for other awards.

The one who manages to bring the originality of a thought, the one who manages to respond to a brief through an idea that leaves you open-mouthed. The one who leaves you thinking: how come I didn't think of this before?

Look out of the window, the world is changing and with it the thinking of many big brands. They are gradually looking at this issue and creating ideas to reduce the impact on the world's climate.

1: Danilo Boer
2: Diego Machado
3: Suzana Apelbaum