Brett Essman Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I think it's important to have jurors from all levels judging work.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think having different perspectives on work is smart.
What do you think of the idea of free entry until the shortlist stage?
A lot of shows are very expensive, so allowing it to be free to enter eliminates the barrier of cost until it gets in.
How would you define the perfect PHNX Awards winner?
Unexpected work that makes me jealous.
What is having the biggest impact on creative trends at the moment?
The rise of Ai and the cutting of budgets.
Who would you nominate as your two or three “creatives of the year”?
Carl Peterson
Josh Gloe
Josh Gloe
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