Nadezhda Trifonova Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
My involvement allows me to contribute my expertise and insights to recognizing outstanding work in the industry.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Your hybrid jury concept is innovative and inclusive, bringing together diverse perspectives and expertise from various sectors of the industry. This approach ensures a comprehensive evaluation and recognition of excellence in the field.
What do you think of the idea of free entry until the shortlist stage?
This is a great way to encourage a wide range of participants to showcase their work without financial barriers. It promotes inclusivity and allows for a more diverse pool of talent to be recognized.
How would you define the perfect PHNX Awards winner?
The perfect PHNX Awards winner embodies creativity, innovation, and excellence in their work. They demonstrate a deep understanding of their craft, push boundaries, and inspire others in the industry.
What is having the biggest impact on creative trends at the moment?
Various factors can influence creative trends, such as cultural shifts, technological advancements, social movements, and consumer behaviour. Staying attuned to these dynamics can help shape and anticipate emerging trends in the creative industry.
Who would you nominate as your two or three “creatives of the year”?
Individuals who have made significant contributions and impact in the creative industry this year could be considered for the title.
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