Lucia Mendezona García-Borreguero

Lucia Mendezona García-Borreguero (Lu)

Senior Copywriter at HeimatTbwa
Düsseldorf, Germany

About me

I am a Senior Creative Copywriter (EN/SP) based in Germany, born in Spain.
Currently working at HeimatTbwa.

Once a storyteller told me I would be famous for something I will write.
What happens next is still unwritten, but I am excited to put the fortune teller’s prediction to the test.

As Dumbledore once said, “Words are our most inexhaustible source of magic”.


(:



RECOGNITION:

CANNES LIONS, 2023 1x SHORTLIST Gender Equality

CREATIVEPOOL AWARDS, 2023 BRONZE WINNER Social Good

ADC AWARDS, 2023 2x SHORTLIST-

ONE SHOW AWARDS, 2023 3x SHORTLIST

ADC AWARDS, 2022 BRONZE

ADC TALENT AWARDS, 2022 AWARD

WEBBY AWARDS, 2022 NOMINEE

NYF FESTIVAL, 2019 SHORTLIST

ADDY AWARDS SF, 2019 GOLD WINNER

ADDY AWARDS MIAMI, 2019 GOLD WINNER

GRAPHIS AWARDS, NEW TALENT ANNUAL 2019 - HONORABLE MENTION

GRAPHIS AWARDS NEW TALENT ANNUAL, 2019 SILVER WINNER

CLIO HEALTH, 2018 SILVER WINNER

SMILE EUROPEAN ADVERTISING AND HUMOR FESTIVAL, 2016 BEST BRAND IDENTITY WINNER

Languages
  • English - Pro
  • Spanish - Native
  • German - Pro
  • French - Basic
Sector Experience

Positions

Senior Copywriter
Berlin, Germany
September 2021 - Present (3 years 2 months)
Senior Creative Copywriter Oct 2023 - Present
Creative Copywriter Sep 2021 - Oct 2023
Henkel - Beauty / Laundry): Nature Box, Taft, Syoss, Brillance, Palette, Gliss, Schwarzkopf, Perwoll, Got2B, Philipps, S.Oliver, Colour Catcher
Junior Creative Copywriter
Düsseldorf, Germany
April 2019 - June 2021 (2 years 2 months)
Junior Copywriter
Hamburg
Germany
July 2019 - May 2021 (1 year 10 months)
OdolMed3, Febreze, Stepstone, P&G, GSK, Volvo, Grohe, Gilette, Barmer, Funny Frisch, Lidl, Venus, Deichmann
Creative Copywriter
Madrid, Spain
February 2019 - May 2019 (3 months)
Lucky Strike, Reale Seguros, LaLiga, Endesa, Ford, Circuit Catalunya, Casino Madrid
Creative Copywriter
New York, United States
2018 (1 year)
Creative Copywriter
New York, United States
July 2018 - September 2018 (2 months)

Olay, Voltaren, Pampers
Intern Copywriter
Berlin, Germany
October 2017 - December 2017 (2 months)
Volkswagen, Telekom

Education

COPYWRITING PORTFOLIO PROGRAM

September 2016 - June 2018 (1 year 9 months)

BACHELOR IN ADVERTISING AND P.R.

September 2012 - June 2016 (3 years 9 months)

BACHELOR (AWAY) MEDIA AND COMMUNICATION

August 2014 - July 2015 (11 months)

Other professional activities

PHNX 2024

Awards Jury Member

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