Carlos Vergara

Carlos Vergara

Executive Creative Director at Garnier BBDO
Guayaquil, Ecuador

About me

⁠After completing his studies, he graduated in 2009 as a Publicist with a major in Creativity from Central University of Colombia. He started his professional career working for Wunderman and Mass Digital, being a part of Movistar and Unilever accounts. Since then, he transferred to Leo Burnett Colombia, where he worked for 4 years for Davivienda Bank, DirecTV and Alpina. ⁠

He worked as Senior Copywriter at Sancho BBDO for the product line of Tecnoquímicas and Postobón S.A. His career and experience allowed him to move to Ecuador to assume the Creative Direction of Y&R in Guayaquil’s office.⁠

His years of experience managing advertising & communications of the financial market and his career trajectory with regional brands, allowed him to assume the position of Associate Creative Director at Mullenlowe Delta, directing the regional communication of Diners Club Ecuador and Peru.⁠

After 2 and a half years in that position and thanks to the excellent results in terms of business that he generated for the brands he led and the pitches in which he participated, he was appointed General Creative Director and currently leads the creative operation of the agency managing a group of more than 60 people.

Currently, he is the Executive Creative Director at Wunderman Thompson Colombia in the Medellin office.

Sector Experience

Positions

Executive Creative Director
Guayaquil, Ecuador
2022 - Present (2 years 9 months)
Executive Creative Director
Bogotá, Colombia
2022 (1 year)
General Creative Director
Guayaquil, Ecuador
2017 - 2022 (5 years)
General Creative Director Sep 2019 - Feb 2022

Associate Creative Director Mar 2017 - Sep 2019
Creative Director
Guayaquil, Ecuador
2015 - 2016 (1 year)
Trabajé como Director Creativo liderando la oficina de Y&R Guayaquil conformada por un equipo de 12 creativos y mi responsabilidad era estar al frente de las cuentas: Bimbo, Lácteos Toni y otras cuentas locales.
Senior Copywriter
Bogotá, Colombia
2011 - 2015 (4 years)
Trabajé como redactor creativo para el Banco Davivienda, DIRECTV, Alpina y Special Olympics.

Other professional activities

PHNX 2024

Awards Jury Member

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