About me
Passionate about strategic planning and the synergy with creativity, my daily challenge is to achieve memorable and, above all, effective campaigns... campaigns that connect, disrupt, inspire. #BeWaterMyFriend
Over the past 11 years, I have had the opportunity to work as a Strategic Planner in Mexico City, Bogotá, Buenos Aires, and Quito, with major brands such as IKEA, Volaris, MG Motor, Puma, Vans, Huawei, Nestle, Pilsener, Banco Pichincha, Diners Club, among others.
My daily routine starts with consumer analysis, trends, consumption data, and market insights, but above all, listening to and observing the reality of people to generate value propositions that connect with their needs. Because it's not just about creating communication campaigns, it's about developing strategic solutions for brands and people.
Skills
Sector Experience
My Work
SEE ALL WORKUnseen Players
- BRAND:
- Banco Pichincha
- AGENCY:
- MullenLowe Delta
Positions
Unseen Players
- BRAND:
- Banco Pichincha
- AGENCY:
- MullenLowe Delta
Director of Strategy
Strategic Planner
Strategic Planner for Huawei Mobile Colombia, where I developed 360 brand strategies always focused on the consumer as the center of everything. The synergy with the creative team, accounts, production, and PR was key to positioning Huawei Mobile Colombia as one of the most important brands during 2017, thanks to content actions around different products and its sponsorship of Independiente Santa Fe, along with the good sales figures throughout the year.
