daniel fierro

Although he comes from art direction, Daniel works on strategic planning and writes creatively with ATL and DIGITAL experience. He leads, coordinates and guides creative teams and works for different clients and projects simultaneously.
He is able to supervise and mentor teams of copywriters, designers, creative duos, community managers, content managers, editors, and trainees as well. At the same time, he can work out a strategy, together with the planners, and even supervise the quality of the final production in all communication platforms.
Daniel is currently Creative Director in diPaola Latina.
Proviously, he was member freelance of the New Link Global Center of Creative Excellence
He began his career as an art director at Verdino Bates and, years later, moved on to Bozzel Vazquez, where he won the most important local and regional radio award at EL DIENTE (Círculo de Creativos Argentinos), FIAP and at the OJO DE IBEROAMÉRICA.
In 2000 he joined Del Campo Nazca S&S where he developed works for all of Latin America, that were given awards at the most important international festivals, thus, becoming one of the most awarded art directors in the region by obtaining: 6 GOLDEN LIONS IN CANNES IN THE 2002, 2003, 2004, and 2006.
He also won a GOLDEN EFFIE in Mexico in 2005.
In 2007 he went on to work in Grey Buenos Aires as Regional Creative Director where he obtained 4 additional BRONZE LIONS. Thus accumulating 10 LIONS IN CANNES.
Daniel has also won international awards at: CLIO, LONDON FESTIVAL, ONE SHOW, D&AD, EL SOL DE SAN SEBASTIAN, YOUNG GUNS, FIAP, WAVE Y EL OJO, among others.
In 2012 he moved to Leo Burnett Buenos Aires as Creative Director where he won an 8 BALL Award (Leo Burnett´s Worldwide internal award for best creativity) and his 11th BRONZE LION award, adding it o the 5 Short List Awards he already had.
From this moment on, my highest percentage of performance was digital creativity.
In 2015 he is chosen as Creative Director General at Quorum Saatchi & Saatchi in Peru where he wins a GOLDEN EFFIE in 2017.
He also served as General Creative Director at Publimark MullenLowe Costa Rica and as Multiplatform Creative Director at Coupé Buenos Aires, a digital agency.