Mari Torres

Mari Torres

Associate Creative Director at MRM
Berlin, Germany

About me

Hola, I am Mari! A Peruvian obsessed with trends, fashion, art, cinema, tech gaming, content and all things new but also a creative leader and strategic thinker with 12 years of experience in 2 different continents. Strongly focused on creating innovative and insightful narratives that shape culture, holistically make an impact and build strong brand awareness. Anticipating trends and working with cultural momentum, technology and the strategic use of emerging tools and platforms, to create experiences for people while also driving results that increase brand awareness.

Currently leveraging the creative use of AI, Metaverse, Web3 and further emerging tech trends.

Positions

ACD
Berlin, Germany
January 2024 - Present (10 months)

Creative Lead working with Global Brands like Mastercard, Samsung, Sanofi and more.
ACD
N26
Germany
2022 - 2023 (1 year)
Leading global and market campaigns that shape and differentiate the product and brand N26. Working cross-functionally to achieve common goals for most areas in the company. Finding opportunities to innovate and make N26 the bank everyone loves to use. Also mentoring a lovely team of 25 people to success in the company and their own career goals.
Senior Creative
Berlin, Germany
2021 - 2022 (1 year)
Transform brands into cultural game changers and create innovative meaningful campaigns for brands like Zalando, L’Occitane en Provence, Rimowa, Sony and others. Involved in the brief, strategic thinking, planning, creative conception and production developtment. Talent for new business, tech research, social media trends and problem solving. Highly responsible, engaged and curious for new ways of working, mentoring and diverse collaboration.
Senior Creative
Frankfurt am Main, Germany
2020 - 2021 (1 year)
In charge of upgrading the creative level of my team, leading the development of integrated campaigns and strong branding communication for brands like ALDI, DRK and others. From the strategic thinking to creative development. Experience with new business in Europe and unconventional campaign formats production.
Senior Creative
VCCP
Germany
2019 - 2020 (1 year)
Responsible of rebuilding a new VCCP office in Berlin and produce highly creative integrated campaigns for brands like Spotify, Rebelicious, Easypark, mobile.de and others. Experience with winning new business and communication with clients directly. Good presenter, problem solver and flexible with new work systems.
Senior Creative
Berlin, Germany
2018 - 2019 (1 year)
Leading and creating integrated campaigns for brands like Swisscom, OTTO, Share, GoVolunteer, Felix Burda and others. Strong new business winner and producing award winning work. Developing projects from the strategic thinking to creative process and production. Experience with leading and mentoring teams, natural problem solver and researcher of tech and social media trends for the creation and production of unconventional campaign formats. Highly ambitious, collaborative and passionate.
Senior Creative
Hamburg, Germany
2016 - 2018 (2 years)
In charge of the development of integrated campaigns for brands like OBI, DIE WELT, BMW, OTTO and others. Experience with leading and mentoring teams, digital trends, production of unconventional formats and creative direction. Highly responsible and engaged.
Art Director
Fahrenheit DDB
Lima, Peru
2010 - 2015 (5 years)
Senior CreativeSep 2014 - Dec 2015
Responsible to create integrated and innovative media campaigns for brands like BBVA Bank, Movistar, Nike, Redbull, Perurail, American Colours and others. From the strategic thinking to creative development. Experience with leading and mentoring teams, collaboration, creative direction, alternative media and strategic direction. I also brought the very first Cannes Lions among other awards to the agency, making it one of the most awarded agencies of the country. Also added new business and brands to the agency roaster. And countless times, I got in charge to supervise the creative area when my Creative Director was absent. Highly ambitous, responsible and engaged.

Art DirectorArt Director Mar 2012 - Sep 2014
Has worked with brands like : BBVA, Movistar, Tondero, Nike, el Comercio, Real Plaza, LAP, American Colors, Asbanc, Paris, Oncosalud, Red Bull, BCP, Diageo, UCAL.

Junior ArtJunior Art Jun 2010 - Mar 2012
Agency Producer
Horsham , United States

Other professional activities

PHNX 2024

Awards Jury Member

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