Berg Freire

Lume is a leading agency in Belo Horizonte, Brazil, specializing in serving public accounts. I joined the team to work with major clients and participate in bidding processes.

• In 2018, I founded my own company, Berg Freire Marketing and Design, and have been actively engaged in the advertising and marketing industry ever since. I work directly for my company, providing advertising services and art direction to our clients.

• Additionally, I collaborate with other advertising agencies as a Senior Art Director, assisting in specific projects and, at times, providing continuous support by leveraging my expertise.

•My primary focus is to assist companies in achieving significant objectives, whether it involves enhancing their digital presence, optimizing their overall performance, or attaining specific goals for individual products.

Among the partner clients, I can mention:

MartPet Communication
Shift Communication
Elo Colégio e Curso
Escola Doutores
M Cândido Contabilidade
Base Communication
Among others

Skills: comunication · Art Direction · Creative Strategy · Social Media Marketing · Marketing · management · entrepreneurship

• During this specific 1-month contract, I was invited to work on the development of the Christmas campaign for the municipality of Maricá - RJ.

• The campaign I developed received immediate approval from the client, resulting in a reduction in the campaign's development time for the agency. This allowed the agency to allocate its professionals involved in the project to other tasks with the time gained.

• In addition to this specific project, I was able to dedicate myself and contribute to the development of the 2024 university entrance campaign for the SER Group - a large conglomerate of colleges operating in various states across the country.

• During this period, I spearheaded the campaign for the launch of the São João de Pernambuco, a project of great significance as it marked Match Comunicação's first collaboration with the State Government. The campaign's success further solidified the agency's reputation as one of the most creative in the state.

• I also designed the campaign for the JCI certification of the Real Hospital Português, the largest private hospital in Pernambuco. This campaign played a pivotal role in helping the hospital achieve international recognition from the Joint Commission International, a global leader in healthcare organization certifications.

• Additionally, I created various layouts for prominent regional clients, including Moura Dubeux, the largest construction company in the state.

• By elevating the agency's creative standards, I inspired other team members to strive for the same level of excellence.

• I was entrusted with producing creative work for the agency's major clients.

During this period, I was at the forefront of several key projects, contributing significantly to their success:

• I developed the campaign for the Pituzeiros of the Year Awards, where Cachaça Pitú - Brazil's largest cachaça and one of the most renowned in the world - recognized outstanding consumers in three predefined categories. This campaign further solidified Pitú's positioning and leadership among consumers.

• I was also responsible for creating all the promotional materials for the launch of three new Pitú products during the Carnival season. This launch was a major success, serving as a significant case study for the agency.

• I played a pivotal role in developing the campaigns for "Treloso" biscuits, a product of the renowned national food company, "M. Dias Branco." My direct involvement in this project contributed to the successful branding of Treloso within the competitive food industry.

Skills: comunication · Art Direction · inovation · typography · creativity · Creative Strategy · Graphic Design

During my initial tenure at Match Comunicação, I played a pivotal role in the development of significant campaigns for the agency's major clients. Some of the notable achievements during this period include:

• I assumed responsibility for the development and direction of the entire campaign for the launch of the Pernambuco Winter Festival, serving clients EMPETUR - Pernambuco Tourism Company and the Government of Pernambuco. This campaign garnered statewide recognition and resulted in a remarkable 20% increase in the agency's revenue.

• In collaboration with my colleagues, I actively contributed to the development of methods to enhance the flow of creative work within the agency, streamlining processes and improving efficiency.

• I presented internal results that clearly demonstrated a significant boost in the agency's standing within the advertising industry, positioning Match Comunicação as one of the top agencies in the city of Recife.

During my tenure at Reserva Comunicação, I played a key role in shaping the creative strategies for the agency's major clients. As the most experienced art director within the company, I was entrusted with significant responsibilities:

• I took the lead in developing the visual identity for the agency's first international client in Angola, showcasing my ability to adapt creative concepts to different cultural contexts.

•I created a campaign for Olinda Beer, one of the agency's primary clients and the largest pre-Carnival block in Brazil. The campaign significantly contributed to the client's record-breaking participation of over 60,000 attendees, strengthening the client-agency relationship and resulting in increased investments and profitability.

• I was invited to serve as the Art Director and Designer for the re-election campaign of Senator Cássio Cunha Lima, a nationally recognized politician from the state of Paraíba.

• My responsibilities included the development of the campaign's entire visual identity, encompassing both online and offline materials.

• I played a pivotal role in connecting the candidate's ideas with younger voters in the state, resulting in a substantial increase in voter support.

• Additionally, I was responsible for creating a seamless link between the televised discussions and the modern communication strategies utilized on social media platforms.

• My work contributed to bridging the gap between traditional campaign methods and contemporary digital communication, making the candidate's message more accessible and engaging to a broader audience

During this tenure, I was invited to assume the role of Senior Art Director at the newly established branch of the agency in João Pessoa, PB. My responsibilities included:

• The development of a significant campaign for a prominent language school network. This campaign served as the agency's introduction in the state and garnered significant attention, helping the agency acquire new local clients.

• I was entrusted with the entire advertising creation for the Chevrolet and Renault dealership networks in the city. These dealerships were part of a larger conglomerate owned by a group of entrepreneurs who entrusted their businesses to our team to develop a comprehensive communication strategy.

• I also worked in collaboration with the agency's headquarters, providing support and creative input for other clients when required, showcasing a spirit of teamwork and versatility.

• My contributions during this period were essential in establishing the agency's presence in the region and delivering successful campaigns for a variety of clients.

• I developed significant ideas for prominent clients, including Banco do Nordeste, Companhia de Eletricidade de Pernambuco (CELPE), Companhia Hidro Elétrica do São Francisco (CHESF), the Government of Paraíba, Shopping Boa Vista, and the Festival Audiovisual - CINE PE.

• I particularly highlight the campaign "Cinema like never before. Pernambuco like always," which was developed for the Festival Audiovisual - CINE PE in celebration of the 100th anniversary of the renowned Pernambuco ceramist Mestre Vitalino's work. This campaign garnered significant attention and was a finalist for the Profissionais do Ano Award, the highest recognition in Brazilian advertising.

• I was directly responsible for winning competitive bids from major national and public clients for the agency. This significantly increased the company's annual revenue.

• I earned additional awards thanks to my ideas and designs for the agency. These accolades serve as essential endorsements of creativity, attracting new clients who seek to distinguish themselves from their competitors.

My responsibilities included:

• Coordinating and guiding the creative team in their work.

• Implementing standards and procedures to streamline the creative process for both existing team members and new hires.

• Selecting and contributing to the development of each campaign and idea that the creative team had in mind for the agency's clients.

• My tenure as Creative Director marked my ability to lead and elevate creative teams, set high standards, and ensure innovative ideas were delivered to clients effectively.

During my tenure at Sin Comunicação, I began as an Art Director when the company was relatively small. Over time, I developed significant work and was subsequently promoted to Senior Art Director. My contributions played a pivotal role in helping Sin Comunicação become one of the largest agencies in the state of Paraíba, Brazil. My achievements during this period included:

• Winning numerous awards for creativity, with a standout accomplishment being the Gold, Silver, and Bronze Medals at one edition of the ANJ (Associação Nacional dos Jornais) Advertising Creation Award.

• Developing creative campaigns and ideas for a wide range of clients, including major companies like Energisa, OAB - PB (Ordem dos Advogados do Brasil - Seccional Paraíba), DETRAN - PB (Departamento Estadual de Trânsito e Segurança Viária - Paraíba), Cagepa (Companhia de Água e Esgotos da Paraíba), the Government of Paraíba, Ministério Público da Paraíba, Câmara Municipal de João Pessoa, FESP Faculdades, SENGE - PB (Sindicato dos Engenheiros da Paraíba), AETC JP (Associação das Empresas de Transporte Coletivo de João Pessoa), Selay Cosméticos, and various municipalities, including Alhandra - PB, Mamanguape - PB, Guarabira - PB, and many others.