Ines Morchdi Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Joining the PHNX jury this year was an essential decision for several reasons. Firstly, it's an opportunity to contribute to the recognition and celebration of outstanding achievements in various fields. By being part of the jury, I can lend my expertise to evaluate submissions and ensure that deserving individuals or projects receive the recognition they deserve.
Secondly, participating in the PHNX jury allows me to stay informed about current trends, innovations, and breakthroughs across different industries. It offers a unique perspective on emerging talents and groundbreaking ideas that are shaping our world.
Moreover, being part of the PHNX jury aligns with my commitment to fostering creativity, excellence, and progress. By supporting and acknowledging exceptional endeavors, we can inspire others to push boundaries and pursue their passions with determination.
Overall, joining the PHNX jury this year is a meaningful opportunity to engage with the broader community, celebrate excellence, and contribute to the advancement of various fields.
Secondly, participating in the PHNX jury allows me to stay informed about current trends, innovations, and breakthroughs across different industries. It offers a unique perspective on emerging talents and groundbreaking ideas that are shaping our world.
Moreover, being part of the PHNX jury aligns with my commitment to fostering creativity, excellence, and progress. By supporting and acknowledging exceptional endeavors, we can inspire others to push boundaries and pursue their passions with determination.
Overall, joining the PHNX jury this year is a meaningful opportunity to engage with the broader community, celebrate excellence, and contribute to the advancement of various fields.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Having a hybrid jury comprising creatives, strategists, clients, and individuals from various corners of the industry is a brilliant approach. It brings together diverse perspectives, expertise, and experiences, which enriches the evaluation process and ensures a well-rounded assessment of submissions.
What do you think of the idea of free entry until the shortlist stage?
The concept of offering free entry until the shortlist stage is a commendable initiative with several potential benefits. By removing financial barriers at the entry level, it opens up opportunities for a more diverse range of participants to submit their work for consideration.
This approach fosters inclusivity by ensuring that talented individuals or organizations, regardless of their financial resources, can showcase their creativity and innovation. It democratizes the awards process, allowing emerging talents and smaller entities to compete on an equal footing with more established players.
This approach fosters inclusivity by ensuring that talented individuals or organizations, regardless of their financial resources, can showcase their creativity and innovation. It democratizes the awards process, allowing emerging talents and smaller entities to compete on an equal footing with more established players.
How would you define the perfect PHNX Awards winner?
The perfect PHNX Awards winner embodies a combination of excellence, innovation, and impact across their respective field or discipline.
In essence, the perfect PHNX Awards winner embodies excellence, innovation, impact, relevance, authenticity, collaboration, and sustainability. They are trailblazers who inspire, motivate, and set new standards of excellence for the industry, leaving an indelible mark on the world through their creative endeavors.
In essence, the perfect PHNX Awards winner embodies excellence, innovation, impact, relevance, authenticity, collaboration, and sustainability. They are trailblazers who inspire, motivate, and set new standards of excellence for the industry, leaving an indelible mark on the world through their creative endeavors.
What is having the biggest impact on creative trends at the moment?
At the moment, several factors are shaping and influencing creative trends across various industries:
Technology Advancements
Cultural Shifts and Social Movements
Remote Work and Digital Collaboration
Evolving Consumer Behaviors
Environmental Awareness and Sustainability
Crossover of Art and Technology
Overall, these factors, among others, are having a significant impact on creative trends at the moment, shaping the direction of creative industries and influencing the way creatives innovate, collaborate, and engage with audiences.
Technology Advancements
Cultural Shifts and Social Movements
Remote Work and Digital Collaboration
Evolving Consumer Behaviors
Environmental Awareness and Sustainability
Crossover of Art and Technology
Overall, these factors, among others, are having a significant impact on creative trends at the moment, shaping the direction of creative industries and influencing the way creatives innovate, collaborate, and engage with audiences.
Who would you nominate as your two or three “creatives of the year”?
I don't know yet
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