Zim Hernandez Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It is the most viewed news portal, it is important to see nice and good ideas! a necessary curatorship.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Advertising is not only made of creatives, we are a big team, it is good to have different criteria evaluating the same work.
What do you think of the idea of free entry until the shortlist stage?
The truth is what I like the most, because the work is evaluated from a very pure point of view, whether it is good, regular or bad. And it allows you to see things that you wouldn't normally see.
How would you define the perfect PHNX Awards winner?
Good craft, nice idea and excellent insight
What is having the biggest impact on creative trends at the moment?
AI art, and fake OHH
Who would you nominate as your two or three “creatives of the year”?
RAMIRO RAMALLO and MATIAS LAFFALE
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