Daniel Bejarano Interview(s)

Because it is an independent and democratic festival, something that is for everyone should have a much more significant value than simply trying to be friends with industry leaders who tell you something like: "you are my friend, come to this festival to judge.” I still believe in merit and that opportunities are for those who seek them.

It seems perfect to me, in the advertising industry, all profiles and names fit because they contribute to making this business stronger every day, each mind contributes from their perspective and skills, that makes for more precise and global feedback at the same time.

I think it's great, because from the beginning you know if the idea has potential or not, everyone has the right to have their work seen and judged for free in the first instance, if you are selected, you pay for greater recognition or something. maybe not hahaha

I think that nothing is perfect, perfection and liking are very subjective, but those who should win are those who advertise with their hearts so that brands go far and that their ideas transcend people and time.

At this moment is "trending" to talk about artificial intelligence and at the same time as the trends of Tik Tok and Instagram, that is what we will surely see the most in the ideas that be judged and also what we are seeing in on-air advertising in this moment. These two things are the creative trends of the moment.

It is very difficult to say exact names, since all ideas have many people behind them who in one way or another have contributed to making that idea a reality. In this case it is desert for me for this reason. Although it could also be the great Phillipe Paget for this festival idea XD