Pat Montoya

I am a communicator by profession and an account director by nature, driven by a relentless curiosity and a desire to have a hand in every detail. Naturally talkative and passionate about collaboration, I’ve had the privilege of working with some of the most prominent and diverse brands in the country.

Early in my career, I explored live television production, only to quickly realize it wasn’t the right path for me. From there, I transitioned into event management, organizing experiences for brands such as Microsoft and SAP. With more experience under my belt, I led my first team in BTL activations, working closely with global names like INTEL, HP, and SAP.

As digital advertising began to rise, I seized the opportunity to dive into this evolving space. I honed my skills working with Nestlé's portfolio, delving into media, planning, and executing bold, creative campaigns. One standout moment was bringing a Japanese ping pong champion to Peru as the face of an ice cream launch—an ambitious and rewarding challenge that demonstrated my love for pushing boundaries.

Beyond digital, I’ve also contributed to the launches and innovation processes of brands like Cerveza Cristal, Cassinelli, Mercado Negro, Agua San Mateo, and Guaraná. On several occasions, I took the leap to write and pitch scripts, some of which were selected and are now projects I hold close to my heart. Writing remains one of my greatest passions.

Today, I direct the account and management team at Humans Perú, an extraordinary agency with a talented team. Together, we handle key accounts such as UCAL, CERTUS, BITEL, Por ti mi sangre, Aldeas Infantiles SOS, and many others, creating meaningful and impactful work every day.