| Title | The Revived: The Olympic team of Ukrainian athletes who died during the war |
| Brief | Background & Context: Russia’s unjust war in Ukraine has claimed the lives of over 500 athletes, most of whom dreamt of representing Ukraine at the Olympic Games. Our mission was to ensure that their stories would not be silenced by their untimely deaths.Creative Idea: At the 2024 Summer Olympic Games, Ukraine presented ‘The Revived’ — the first-ever digital Olympic team composed of athletes who fell victim to Russia’s war. ‘The Revived’ was presented in an online film that follows the journey of a prominent boxer Maksym Halinichev, demonstrating his passion for sports, only to shutter the viewers’ hearts by revealing he is no longer alive.Execution: Using generative AI, we digitally |
| Agency | TEAMBBDO |
| Campaign | The Revived: The Olympic team of Ukrainian athletes who died during the war |
| Advertiser | Ukraine.ua |
| Brand | Brand Ukraine, The Ministry of Youth and Sports of Ukraine |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Web Film |
| Length | |
| More Information | Subscribers Only |
| Director | H...e H....rg Subscribers Only |
| Sound Design Company | S....me M...c G..H Subscribers Only |
| Music | S....me M...c G..H Subscribers Only |
| Chief Creative Officer | F...k H..n Subscribers Only |
| Chief Creative Officer | Jo....an D..b Subscribers Only |
| Executive Creative Director | A..y T..n Subscribers Only |
| Executive Creative Director | F...x Da....us Subscribers Only |
| Head of Production | A..x G...r Subscribers Only |
| Production Creative Director | Se.....an E...l Subscribers Only |
| Creative Director | D...n Ha.....ki Subscribers Only |
| Creative Director | S..n J...er Subscribers Only |
| Art Director | L..a G...ti Subscribers Only |