About me
I am an experienced Account Director specializing in marketing and advertising, responsible for managing and maintaining strong client relationships.
At my current agency, I lead a regional client account overseeing 360-degree advertising strategies across Ecuador, Colombia, Mexico, and Brazil.
Professional Information
Age: 40 years
Nationality: Ecuadorian
Education: Bachelor’s Degree in Advertising
Experience
With 19 years in the advertising industry, my professional background includes:
Yage (2004 – 2008) – 4 years
Rivas Herrera (2008 – 2011) – 3 years
Ariadna Communications Group (2011 – Present) – 13 years
Skills
I am an excellent communicator with strong expertise in marketing and advertising. I have a keen ability to analyze and solve problems effectively. I thrive in leadership roles, fostering a positive and collaborative work environment that drives outstanding results.
Current Objective
My goal is to continue growing as an Account Director, staying ahead of technological innovations and advertising trends to remain the ideal strategic partner for our clients. By doing so, I aim to contribute to both the agency’s and our clients' success.
Skills
Languages
- Spanish - Native
- English - Basic
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Account Director
Ariadna Communications Group
Ecuador
October 2011 - 2025 (13 years 3 months)
Tic Tac Colombia: Implementation of Facebook strategy.
Movix: Media planning and campaign strategy.
Hawaiian Tropic: Facebook application development.
DirecTV: Facebook applications and e-marketing campaigns.
Trident: Facebook application development.
Ecuasuiza: Management and maintenance of the public website.
Sanofi: Multimedia animation project.
PWC – PricewaterhouseCoopers: Development of the Evaluation Portal, Talent Selection Portal, and internal service management.
Telefónica: Development and maintenance of the intranet (2011-2014), Administrative Portal, Service Desk, Window Management Portal, Complaints Management Portal, Transactions Portal, Eway Portal, Expenses & Travel Portal, Multimedia Animation Projects.
Movistar Ecuador: Strategy and coordination of the website, e-marketing campaigns, advertising campaigns, mobile applications.
Kia Motors Ecuador: Management and maintenance of the public website, intranet portal, call center platform, commercial management portal, after-sales portal, tax-exempt customers portal, Kia Community platform, social media campaigns, customer satisfaction survey platform, Kia Service portal, e-marketing campaigns, Planeta Repuestos portal, Used Cars portal, digital and ATL media planning, social media campaigns, mobile applications, and national-level SGC training.
Llantas 24/7: Social media strategy and management, website updates, call center team training.
Alpina: Campaign development, social media strategy and management, events, and digital media planning.
Geely: Website maintenance, campaign strategy, social media monitoring, and event planning.
Hyundai: Website development and maintenance, campaign strategy, social media management, commercial management system monitoring, events, and digital & ATL media planning.
Continental: Regional account management (Ecuador, Colombia, Brazil, and Mexico) for Continental, General Tire, Erco Tires, Barum, and Euzkadi brands. Development of local and regional campaign strategies, digital and ATL media planning, event coordination, production management, social media maintenance, competitive analysis coordination, and advertising investment reporting by country.
Movix: Media planning and campaign strategy.
Hawaiian Tropic: Facebook application development.
DirecTV: Facebook applications and e-marketing campaigns.
Trident: Facebook application development.
Ecuasuiza: Management and maintenance of the public website.
Sanofi: Multimedia animation project.
PWC – PricewaterhouseCoopers: Development of the Evaluation Portal, Talent Selection Portal, and internal service management.
Telefónica: Development and maintenance of the intranet (2011-2014), Administrative Portal, Service Desk, Window Management Portal, Complaints Management Portal, Transactions Portal, Eway Portal, Expenses & Travel Portal, Multimedia Animation Projects.
Movistar Ecuador: Strategy and coordination of the website, e-marketing campaigns, advertising campaigns, mobile applications.
Kia Motors Ecuador: Management and maintenance of the public website, intranet portal, call center platform, commercial management portal, after-sales portal, tax-exempt customers portal, Kia Community platform, social media campaigns, customer satisfaction survey platform, Kia Service portal, e-marketing campaigns, Planeta Repuestos portal, Used Cars portal, digital and ATL media planning, social media campaigns, mobile applications, and national-level SGC training.
Llantas 24/7: Social media strategy and management, website updates, call center team training.
Alpina: Campaign development, social media strategy and management, events, and digital media planning.
Geely: Website maintenance, campaign strategy, social media monitoring, and event planning.
Hyundai: Website development and maintenance, campaign strategy, social media management, commercial management system monitoring, events, and digital & ATL media planning.
Continental: Regional account management (Ecuador, Colombia, Brazil, and Mexico) for Continental, General Tire, Erco Tires, Barum, and Euzkadi brands. Development of local and regional campaign strategies, digital and ATL media planning, event coordination, production management, social media maintenance, competitive analysis coordination, and advertising investment reporting by country.
Account Executive
Rivas Herrera / Y&R Quito - Wunderman
Ecuador
November 2010 - September 2011 (10 months)
DK Management: Intranet, website management for San Marino Shopping, Quicentro Shopping, Quicentro Sur, and San Luis.
Chayde y Chayde: Website maintenance.
Servicio de Rentas Internas (IRS): Website updates.
DHL: Process portfolio and corporate video production.
Óptica Los Andes: MSN Network, Facebook, and Google AdWords campaign management.
Vita Leche: Website development.
Senacyt: MSN Network campaign and Facebook management.
Itabsa: Sales School requirements coordination.
Energy Care: Website development.
Hospital Metropolitano: Project coordination and website conceptualization.
Ministry of Strategic Sectors: Project coordination and conceptualization for printed materials.
Novopan: Multimedia application coordination.
Vice Presidency: Digital planning and coordination for the "Sumamos Capacidades" campaign.
Servicio de Rentas Internas (IRS): Digital media planning, strategy, and coordination for the "Pago de Impuestos" campaign.
National Electoral Council: Digital media planning, strategy, and coordination for the "Consulta Popular 2011" campaign.
Firmesa: Multimedia project coordination.
Life: Web project coordination and digital media planning.
Chayde y Chayde: Website maintenance.
Servicio de Rentas Internas (IRS): Website updates.
DHL: Process portfolio and corporate video production.
Óptica Los Andes: MSN Network, Facebook, and Google AdWords campaign management.
Vita Leche: Website development.
Senacyt: MSN Network campaign and Facebook management.
Itabsa: Sales School requirements coordination.
Energy Care: Website development.
Hospital Metropolitano: Project coordination and website conceptualization.
Ministry of Strategic Sectors: Project coordination and conceptualization for printed materials.
Novopan: Multimedia application coordination.
Vice Presidency: Digital planning and coordination for the "Sumamos Capacidades" campaign.
Servicio de Rentas Internas (IRS): Digital media planning, strategy, and coordination for the "Pago de Impuestos" campaign.
National Electoral Council: Digital media planning, strategy, and coordination for the "Consulta Popular 2011" campaign.
Firmesa: Multimedia project coordination.
Life: Web project coordination and digital media planning.
Account Executive
Yagé Evolución Digital
Ecuador
July 2007 - October 2010 (3 years 3 months)
Support and Coordination for General Motors
Coordination of the new website for Óptica Los Andes
Support and maintenance of Fybeca’s website
Coordination of Ferrero del Ecuador’s intranet
Coordination and support for Tiosa
Coordination of Schreurs’ intranet
Coordination and maintenance of La Cofradía del Vino
Support for Chevrolet dealership network
Development of HTML and mass email marketing campaigns
Coordination and maintenance of Ilsa and Ron Estelar’s website
Development of online strategies (Social Media)
Coordination of the new website for Óptica Los Andes
Support and maintenance of Fybeca’s website
Coordination of Ferrero del Ecuador’s intranet
Coordination and support for Tiosa
Coordination of Schreurs’ intranet
Coordination and maintenance of La Cofradía del Vino
Support for Chevrolet dealership network
Development of HTML and mass email marketing campaigns
Coordination and maintenance of Ilsa and Ron Estelar’s website
Development of online strategies (Social Media)
Education
advertising professiona
July 2002 - May 2009 (6 years 10 months)
I hold a degree in Advertising, where I developed a deep understanding of marketing, creative strategies, and communication techniques. During my studies, I learned to craft impactful advertising campaigns, analyze consumer behavior, and utilize various media channels to engage audiences effectively. My academic journey laid the foundation for my career in advertising, where I now apply my skills in strategic planning, media management, and client relations to deliver innovative and successful marketing solutions
